Middle East Conflict from a Palestinian Perspective

The Middle East conflict that exists between Palestinian Arabs and Israeli Jews began comparatively not so long ago, in particular at the beginning of the 20th century. This is true that these two nations have different religions; however, their religious differences are not the main cause of the conflict. For the most part their conflict is a struggle over land. To understand the origin of the struggle one should recall in what way Jewish people established their state.By 1929, 156,000 Jewish settlers resided in Palestine. About 4 percent of Palestine land was in the ownership of these settlers but this small amount of land comprised near 14 percent of all agricultural land. The way these lands were acquired by Jews brought about much controversy and dispute. Absentee landlords owned the land of many villages where Palestinians had lived, worked, and died. Zionists then purchased the villages from the absentee landlords and evicted the inhabitants. (http://en.wikipedia.org/wiki/Isra eli)The violence and military actions that increased more and more together with the failure to conciliate Arab and Jewish peoples urged the world community to pull apart these belligerent powers. Thus in 1947 the UN General Assembly ratified the 1947 UN Partition Plan according to which the territory was divided into two states, Jewish and Arab. However, it did not bring expected peace to the area. Immediately following the adoption of the Partition Plan the Arab leadership rejected the plan. The basic reason for rejection was that two parts of the divided territory were equal. On this background almost a year later only one state was proclaimed and it was Israel.After the war of 1948-49, the territory known before as Palestine was split into three parts, the proclaimed state of Israel, the West Bank (of the Jordan River) and the Gaza Strip.The establishment of Jewish state on the Palestinian territory was historically and religiously grounded. Jewish people asserted that this land belonged to them by the biblical promise to Abraham and his descendants, and also they pointed to the fact that this was the historical site of the Jewish kingdom of Israel.Palestinian Arabs' in their turn maintain that land belonged to them as they lived there for centuries and they represented the demographic majority. What concerns the biblical explanation for Jewish land claim Arabs also state that while Ishmael, who was Abraham’s son, is the forefather of the Arabs, then the land promised by God to the children of Abraham must belong to Arabs as well. Thus, from the point of view of religion and history the position of Palestinian and Jews in regard to the land may be considered as equitable.  However, as it was mentioned above the core of the conflict is the land possession and Palestinians rejected the equal land division.The surrounding Arab states supported the Palestinian Arabs in rejecting both the Partition Plan and the establishment of Israel, and the armies o f six Arab nations attacked the newly formed State of Israel. The world has divided into the states that support Israel in its war with Palestine and the states which supported Palestine. Thus the local conflict turned into the global problem.This confrontation lasts up till now and influences the variety of fields in international relations. However, we observe here this conflict only in two aspects. That is its consequences in the context of struggle for energy carriers and in the context of dividing the world into two â€Å"camps†.As it is known the majority of world energy carriers, in particular oil, are controlled by Arab countries. These countries tried to use this factor as the impact factor on the countries that supported Israel in the military confrontation. Thus, in October, 1973, the Arab oil-producing states imposed production restraints and an embargo–their second such attempt. They did so allegedly as a punishment for those countries that supported Israe l in the Middle East war earlier that month. Their first effort at embargo occurred in 1967, following the lightning Israeli victory in the June Six-Day War. That episode is not well-known because it was a total failure. However, global oil market conditions would change substantially in subsequent years. (USA Today, 16+)The second consequence of this conflict was the division of the world into two camps. So, as it is known, Muslims of the world supported Palestine, the USA and some of European countries supported Israel. The implications of this conflict are also burdened by the fact that this division was not simply between different views this was the division of cultures and religions. Some extremists are trying hard to present this conflict as a conflict between Muslim and Christian worlds. We cannot of course assert that the opposition between Jews and Palestinians is the cause of world confrontation; nevertheless, it remains the constant irritant and booster for new conflicts .To conclude with, I suppose that the development of confrontation between Israel and Palestine could have been avoided. Since the reason of the conflict was the land division when the state of Israel was proclaimed, I think that one could not have established the state of Israel having been governed only by the simple principle of equal land division. This principle satisfied Israel but it was unsatisfactory for the Palestinians. In the given situation the world community chose the easier way without showing willingness to find out the essence of disagreement. The principle 50/50 proved to be fallacious. This confrontation should be a lesson for the world community that only through considering the interests of all parties we may reach the peace.Endnotes:1. Losman, Donald â€Å"Oil Is Not a National Security Issue: â€Å"†¦ America Steadfastly Clings to Perceptions Formed in the 1970s, and National Policies Continue to Reflect Oil Paranoia.† USA Today. Vol. 130, Januar y 2002. 16+The article by Donald Losman was useful for my work as it helped me to see the process of how the local conflict or the conflict between two nations can grow into the global problem. This article gives the comprehensive reasoning for oil prices hike in 1970s caused by Middle East conflict. It also shows that there are side parties influencing Israeli – Palestinian relations, which support either of these belligerent powers.2. Mark Daryl Erickson, et al. An Historical Encyclopedia of the Arab-Israeli Conflict. Westport, CT: Greenwood, 1996This book provided me with information on consequences after the state of Israel proclamation and their impact on world policy, the role which it played for world polarization. The book gives the deep analysis for various reasons that led to the Middle East conflict and presents the historical perspective of its development. It helped me to shaper my own ideas on this problem.1. Wikipedia, the free encyclopedia. Retrieved on 24 Jan . 2006 fromhttps://en.wikipedia.org/wiki/IsraelisThe Wikipedia web page was useful in terms of history and general background information about the modern settlement of Jewish people on Palestinians territory. There was also the information about the origin of the conflict between these two nations and the history of establishing the state of Israel.Works cited list:Losman, Donald â€Å"Oil Is Not a National Security Issue: â€Å"†¦ America Steadfastly Clings to Perceptions Formed in the 1970s, and National Policies Continue to Reflect Oil Paranoia.† USA Today. Vol. 130, January 2002. 16+Mark Daryl Erickson, et al. An Historical Encyclopedia of the Arab-Israeli Conflict. Westport, CT: Greenwood,  1996Wikipedia, the free encyclopedia. Retrieved on 24 Jan. 2006 from

Unemployment Causes And Solutions In Nigeria

The chairman of the Subsidy Reinvestment and Employment Programme (Sure-P), Dr. Christopher Kolade, has bemoaned the rising rate of unemployment in the country, saying that no fewer than 40 million Nigerians are without jobs. Even before Dr. Kolade spoke, Nigerians were already aware of the dire situation as unemployment rate in the country has been increasing over the years. According to the National Bureau of Statistics, Nigeria’s unemployment rate averaged 14. 60 per cent from 2006 until 2011, reaching an all time high of 23.90 per cent in December 2011.The NBS measures unemployment rate by the number of people actively looking for a job as a percentage of the labour force. In its Economic Report on Nigeria released in May this year, the World Bank noted that â€Å"Nigeria’s annual growth rates that average over seven per cent in official data during the last decade place the nation among the fastest growing economies in the world noting that the growth has been con centrated particularly on trade and agriculture, which would suggest substantial welfare benefits for many Nigerians.Nevertheless, poverty reduction and job creation have not kept pace with population growth, implying social distress for an increasing number of Nigerians. Progress towards the fulfilment of many of the Millennium Development Goals has been slow, and the country ranked 153 out of 186 countries in the 2013 United Nations Human Development Index. † According to the World Bank, â€Å"job creation in Nigeria has been inadequate to keep pace with the expanding working age population.The official unemployment rate had steadily increased from 12 per cent of the working age population in 2006 to 24 per cent in 2011. Preliminary indications are that this upward trend continued in 2012. † In a similar observation in June, the Honorary International Investors Council (HIIC) pointed to what it called â€Å"the growing unemployment rate and the rising number of poor skilled workforce† in the country. The Council, headed by Baroness Lynda Chalker, was inaugurated in 2004 as a presidential advisory body to attract global financial players into the Nigerian economy.Although not much positive impact could be attributed to HIIC’s efforts in Nigeria, the Council urges the government â€Å"to improve on its synergy with the other tiers of government and the industry in order to build basic education geared towards enhancing capacity of the workforce for industrialisation of the economy. † It goes without saying that the nation’s unemployment rate has become a source of concern to government. Only recently the Minister of Finance and Coordinating Minister for the Economy, Dr. Ngozi Okonjo-Iweala, admitted that the spate of unemployment was giving her sleepless nights.Quoting the National Bureau of Statistics, the minister declared that â€Å"each year, about 1. 8m young Nigerians enter into our labour market and we need to e nsure that the economy provides jobs for them. † Okonjo-Iweala blamed the ineffectiveness of government developmental programmes on the fact that Nigeria lacked the institutional capacity to harness the gains of the programmes. In her words, â€Å"When you look at Nigeria, for over 50 to 60 years, we’ve been working without the key institutions that some other people have. We keep making stopgap solutions.For 50 years, we didn’t have a Bureau for Public Procurement; for 50 years, we didn’t have a Debt Management Office. So many of the institutions that we have now are new and if you stand back, you’ll see there are still many gaps. It is now our job to try to fill those gaps. † The faster government moves in that direction the better as we have seen the concomitant effect of youth unemployment manifests itself in various forms across the country. Kidnapping, armed robbery and even militancy in the Niger Delta and to some extent the Boko Haram menace could be identified as some of the negative outcome of unemployment.

Adaptation Mcdonalds

More recently, it also offers salads, fruit and carrot sticks. The business began in 1940, with a restaurant opened by Dick and Mac McDonald in San Bernardino, California. Their introduction of the â€Å"Speedee Service System† in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Illinois on April 15, 1955, the ninth McDonald’s restaurant overall. Kroc later purchased the McDonald brothers’ equity in the company and led its worldwide expansion. 3 †¢ †¢ †¢ †¢ What are the advantages and disadvantages of adaptation strategy used by McDonald’s? 4 1. Advantages and Disadvantages of adaptation strategy Advantages: †¢ Different cultures have different consumer needs and tastes †¢ Political and legal environment of the international market that they plan to enter †¢ Differences among nations in terms of cultures, religious believes, political and legal systems, customer values and lifestyles, and stages of economic and market development †¢ Differences in the advancement of technology †¢ Competition plays a major role in determining if a company will adopt a product adaptation scheme 1. Advantages and Disadvantages of adaptation strategy Disadvantages: †¢ The costs associated with adaptation can also play a major role in determining whether or not a firm chooses to standardize their product 6 1. Advantages and Disadvantages of adaptation strategy †¢ †¢ †¢ Cross any boarder and you will find multiple variations from price to product, starting with the presentation. Misconception that McDon alds is the same everywhere. Country teams have considerable autonomy to develop and market new product lines. Menu differences: Netherlands and Austria– Beer Germany – Chinese Week Canada – Mc Pizza India – Goat and lamb burgers half of menu vegetarian Japan – ingredients such as cabbage and Teriyaki USA – Barbecue bacon Burgers, sausage breakfast burritos 7 Are there examples of truly global brands that never customized? 8 Are there examples of truly global brands that never customized? Truly global Brands : †¢ In general we can say that straight extension (=standardization) has been implemented and already been successful with cameras, consumer electronics, and many machine tools. Stihl ( machinery and chainsaw producer) Nikon Olympus, Canon ( camera producers) Kitchen Aid (consumer electronics ) Caterpillar (trucks, bulldozers) †¢ †¢ †¢ †¢ 9 What have been the key factors that have led to McDonald’s global success? 10 2. What have been the key factors that have led McDonalds to global success? †¢ †¢ †¢ Fast service enabled by a limited menu, focus on cleanliness, family friendly facilities, good value for money Emergence of cash-rich, time-poor lifestyle Societal acceptance of a more casual approach to eating on the run underscored the emergence of McDonalds Innovations in food preparation technology and service delivery providing a fast- service format that customers appreciate as well as a cost base that competitors found hard to match Waiter labor cost savings passed on directly to the consumers through lower prices McDonalds was the leader to introduce franchising in the global marketplace, augmenting the organic restaurant growth by harnessing the management, cultural and entrepreneurial capabilities and capital of local businesspeople around the world. Expanding across the globe Increasing restaurant penetration in already existing markets †¢ †¢ †¢ 11 2. What have been the key factors that have led McDonalds to global success? Key Faktors: †¢ †¢ †¢ †¢ †¢ †¢ Economies of scale in production and distribution Power and scope Brand image was country suited Ability to leverage ideas quickly and efficiently Uniformity of marketing practices Pervasiveness of McDonalds brand 12 2. What have been the key factors that have led McDonalds to global success? †¢ †¢ †¢ †¢ †¢ McDonald’s is seen as the number one representative of the all American lifestyle, which at the time when the expansion began was very popular. In some countries it is still a status symbol to go and have a meal at McDonald’s. Generally the cooperation is at pains to offer a selection of standardized core products ( Big Mac, Soft drinks, French Fries) in addition to locally accepted alternatives. Giving the multinational cooperation a local Face (thinking of Salzburg’s restaurant) In order to use synergies on the one hand and reduce national competences on the other a supranational administrative department had been set up in Europe. McDonald’s. has always been supported by US foreign policy Sources : http://de. wikipedia. org/wiki/McDonald’s; Kotler/Keller Marketing Management 13 What are the risks and benefits of choosing the franchising system for franchisor? 14 3. Risks and Benefits of franchise system Benefits for franchisor: The franchisor profits from the strongly motivated franchisee as a self-dependent entrepreneur †¢ The franchising as a way to overcome the resource scarcity through the direct market access †¢ The ability to overcome the high costs of arranging the new distribution network through using the well tailored network of franchisor †¢ Low capital investments for the product placement and region marketing through the franchisee †¢ The benefits from using a recognized brand name and trade marks through the reputation of the franchisor †¢ Extended expansion possibility through franchising 15 3. Risks and Benefits of franchise system Risks for franchisor: †¢ The existence of multiple, geographically dispersed owner-managers makes the control difficult †¢ Possible high costs of training development, promotional and support activities of franchisee †¢ Service delivery may be inconsistent because of geographically dispersed franchisees 16 What are the key issues by setting up a McDonald’s Franchisee? 17 4. Risks and Benefits of franchise system Benefits for the franchisee: †¢ Your business is based on a proven idea. You can check how successful other franchises are before committing yourself. †¢ You can use a recognized brand name and trade marks. You benefit from any advertising or promotion by the owner of the franchise – the â€Å"franchisor†. †¢ The franchisor gives you support – usually including training, help setting up the business, a manual telling you how to run the business and ongoing advice. †¢ Financing the business may be easier. Banks are sometimes more likely to lend money to buy a franchise with a good reputation. †¢ Risk is reduced and is shared by the franchisor. †¢ If you have an existing customer base you will not have to invest time looking to set one up. Relationships with suppliers have already been established. †¢ The ability to overcome the resource constrains. 18 4. Risks and Benefits of franchise system Risks for franchisee: †¢ Costs may be higher than you expect. As well as the initial costs of buying the franc hise, you pay continuing royalties and you may have to agree to buy products from the franchisor. †¢ The franchise agreement usually includes restrictions on how you run the business. You might not be able to make changes to suit your local market. †¢ The franchisor might go out of business, or change the way they do things. †¢ Other franchisees could give the brand a bad reputation. You may find it difficult to sell your franchise – you can only sell it to someone approved by the franchisor. 19 4. Costs and Restrictions Costs: Financial Requirements/Down Payment : Initial down payment for opening (40% of the total cost) or an existing restaurant (25% of the total cost) about 200. 000 $ nonborrowed resources Financing: McDonald’s does not offer financing; McDonald’s Owner/Operators enjoy the benefits of our established relationships with many national lending institutions 20 4. Costs and Restrictions Restrictions: During the term of the franchise, you pay McDonald’s the following fees: †¢ Service fee: a monthly fee based upon the restaurant’s sales performance (currently a service fee of 4. 0% of monthly sales). Rent: a monthly based rent or percentage rent that is a percentage of monthly sales. †¢ Application: Personal, non-borrowed resources to be invested in a McDonald’s restaurant business. †¢ Business experience in the market where they are seeking a franchise 21 What strategy would you adopt to ensure a great exposure for McDonald’s to a growing trend towards healthier eating? 22 5. Healthier eating at McDonald’s Currently: †¢ †¢ Low fat products in UK outlet Canadian light choices of Menu with a Soya bean McVeggie Burger, salads with a fat free dressing and a granola topped fruit yoghurt On packaging calorie and fat content information for the first time as it tries to counter the obesity lobby †¢ 23 5. Healthier eating at McDonald’s Future perspectives: †¢ †¢ †¢ †¢ †¢ †¢ Using biologically grown resources Fat reduced meals Healthier ways of processing the food (eg. : don’t fry chips but bake them, less white bread burgers, regular vegetarian dishes,) Healthy, freshly squeezed Mc Shakes etc. Healthier Drinks not only Sodas To ensure high-quality, fresh ingredients, farms are set up in order to supply restaurants 24 Sources: †¢ †¢ †¢ †¢ †¢ www. McDonalds. com www. freeforessays. com/show_essay/55461. html D. Jobber â€Å"Principles and Practice of Marketing† Sources : http://de. wikipedia. org/wiki/McDonald’s Kotler/Keller Marketing Management 25 THANK YOU FOR YOUR ATTENTION 26 Adaptation Mcdonalds More recently, it also offers salads, fruit and carrot sticks. The business began in 1940, with a restaurant opened by Dick and Mac McDonald in San Bernardino, California. Their introduction of the â€Å"Speedee Service System† in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Illinois on April 15, 1955, the ninth McDonald’s restaurant overall. Kroc later purchased the McDonald brothers’ equity in the company and led its worldwide expansion. 3 †¢ †¢ †¢ †¢ What are the advantages and disadvantages of adaptation strategy used by McDonald’s? 4 1. Advantages and Disadvantages of adaptation strategy Advantages: †¢ Different cultures have different consumer needs and tastes †¢ Political and legal environment of the international market that they plan to enter †¢ Differences among nations in terms of cultures, religious believes, political and legal systems, customer values and lifestyles, and stages of economic and market development †¢ Differences in the advancement of technology †¢ Competition plays a major role in determining if a company will adopt a product adaptation scheme 1. Advantages and Disadvantages of adaptation strategy Disadvantages: †¢ The costs associated with adaptation can also play a major role in determining whether or not a firm chooses to standardize their product 6 1. Advantages and Disadvantages of adaptation strategy †¢ †¢ †¢ Cross any boarder and you will find multiple variations from price to product, starting with the presentation. Misconception that McDon alds is the same everywhere. Country teams have considerable autonomy to develop and market new product lines. Menu differences: Netherlands and Austria– Beer Germany – Chinese Week Canada – Mc Pizza India – Goat and lamb burgers half of menu vegetarian Japan – ingredients such as cabbage and Teriyaki USA – Barbecue bacon Burgers, sausage breakfast burritos 7 Are there examples of truly global brands that never customized? 8 Are there examples of truly global brands that never customized? Truly global Brands : †¢ In general we can say that straight extension (=standardization) has been implemented and already been successful with cameras, consumer electronics, and many machine tools. Stihl ( machinery and chainsaw producer) Nikon Olympus, Canon ( camera producers) Kitchen Aid (consumer electronics ) Caterpillar (trucks, bulldozers) †¢ †¢ †¢ †¢ 9 What have been the key factors that have led to McDonald’s global success? 10 2. What have been the key factors that have led McDonalds to global success? †¢ †¢ †¢ Fast service enabled by a limited menu, focus on cleanliness, family friendly facilities, good value for money Emergence of cash-rich, time-poor lifestyle Societal acceptance of a more casual approach to eating on the run underscored the emergence of McDonalds Innovations in food preparation technology and service delivery providing a fast- service format that customers appreciate as well as a cost base that competitors found hard to match Waiter labor cost savings passed on directly to the consumers through lower prices McDonalds was the leader to introduce franchising in the global marketplace, augmenting the organic restaurant growth by harnessing the management, cultural and entrepreneurial capabilities and capital of local businesspeople around the world. Expanding across the globe Increasing restaurant penetration in already existing markets †¢ †¢ †¢ 11 2. What have been the key factors that have led McDonalds to global success? Key Faktors: †¢ †¢ †¢ †¢ †¢ †¢ Economies of scale in production and distribution Power and scope Brand image was country suited Ability to leverage ideas quickly and efficiently Uniformity of marketing practices Pervasiveness of McDonalds brand 12 2. What have been the key factors that have led McDonalds to global success? †¢ †¢ †¢ †¢ †¢ McDonald’s is seen as the number one representative of the all American lifestyle, which at the time when the expansion began was very popular. In some countries it is still a status symbol to go and have a meal at McDonald’s. Generally the cooperation is at pains to offer a selection of standardized core products ( Big Mac, Soft drinks, French Fries) in addition to locally accepted alternatives. Giving the multinational cooperation a local Face (thinking of Salzburg’s restaurant) In order to use synergies on the one hand and reduce national competences on the other a supranational administrative department had been set up in Europe. McDonald’s. has always been supported by US foreign policy Sources : http://de. wikipedia. org/wiki/McDonald’s; Kotler/Keller Marketing Management 13 What are the risks and benefits of choosing the franchising system for franchisor? 14 3. Risks and Benefits of franchise system Benefits for franchisor: The franchisor profits from the strongly motivated franchisee as a self-dependent entrepreneur †¢ The franchising as a way to overcome the resource scarcity through the direct market access †¢ The ability to overcome the high costs of arranging the new distribution network through using the well tailored network of franchisor †¢ Low capital investments for the product placement and region marketing through the franchisee †¢ The benefits from using a recognized brand name and trade marks through the reputation of the franchisor †¢ Extended expansion possibility through franchising 15 3. Risks and Benefits of franchise system Risks for franchisor: †¢ The existence of multiple, geographically dispersed owner-managers makes the control difficult †¢ Possible high costs of training development, promotional and support activities of franchisee †¢ Service delivery may be inconsistent because of geographically dispersed franchisees 16 What are the key issues by setting up a McDonald’s Franchisee? 17 4. Risks and Benefits of franchise system Benefits for the franchisee: †¢ Your business is based on a proven idea. You can check how successful other franchises are before committing yourself. †¢ You can use a recognized brand name and trade marks. You benefit from any advertising or promotion by the owner of the franchise – the â€Å"franchisor†. †¢ The franchisor gives you support – usually including training, help setting up the business, a manual telling you how to run the business and ongoing advice. †¢ Financing the business may be easier. Banks are sometimes more likely to lend money to buy a franchise with a good reputation. †¢ Risk is reduced and is shared by the franchisor. †¢ If you have an existing customer base you will not have to invest time looking to set one up. Relationships with suppliers have already been established. †¢ The ability to overcome the resource constrains. 18 4. Risks and Benefits of franchise system Risks for franchisee: †¢ Costs may be higher than you expect. As well as the initial costs of buying the franc hise, you pay continuing royalties and you may have to agree to buy products from the franchisor. †¢ The franchise agreement usually includes restrictions on how you run the business. You might not be able to make changes to suit your local market. †¢ The franchisor might go out of business, or change the way they do things. †¢ Other franchisees could give the brand a bad reputation. You may find it difficult to sell your franchise – you can only sell it to someone approved by the franchisor. 19 4. Costs and Restrictions Costs: Financial Requirements/Down Payment : Initial down payment for opening (40% of the total cost) or an existing restaurant (25% of the total cost) about 200. 000 $ nonborrowed resources Financing: McDonald’s does not offer financing; McDonald’s Owner/Operators enjoy the benefits of our established relationships with many national lending institutions 20 4. Costs and Restrictions Restrictions: During the term of the franchise, you pay McDonald’s the following fees: †¢ Service fee: a monthly fee based upon the restaurant’s sales performance (currently a service fee of 4. 0% of monthly sales). Rent: a monthly based rent or percentage rent that is a percentage of monthly sales. †¢ Application: Personal, non-borrowed resources to be invested in a McDonald’s restaurant business. †¢ Business experience in the market where they are seeking a franchise 21 What strategy would you adopt to ensure a great exposure for McDonald’s to a growing trend towards healthier eating? 22 5. Healthier eating at McDonald’s Currently: †¢ †¢ Low fat products in UK outlet Canadian light choices of Menu with a Soya bean McVeggie Burger, salads with a fat free dressing and a granola topped fruit yoghurt On packaging calorie and fat content information for the first time as it tries to counter the obesity lobby †¢ 23 5. Healthier eating at McDonald’s Future perspectives: †¢ †¢ †¢ †¢ †¢ †¢ Using biologically grown resources Fat reduced meals Healthier ways of processing the food (eg. : don’t fry chips but bake them, less white bread burgers, regular vegetarian dishes,) Healthy, freshly squeezed Mc Shakes etc. Healthier Drinks not only Sodas To ensure high-quality, fresh ingredients, farms are set up in order to supply restaurants 24 Sources: †¢ †¢ †¢ †¢ †¢ www. McDonalds. com www. freeforessays. com/show_essay/55461. html D. Jobber â€Å"Principles and Practice of Marketing† Sources : http://de. wikipedia. org/wiki/McDonald’s Kotler/Keller Marketing Management 25 THANK YOU FOR YOUR ATTENTION 26

How humans are economicly rational but not ecologicly rational Essay

How humans are economicly rational but not ecologicly rational - Essay Example Human beings are also more concerned with how to consume goods without destroying the systems that support life. From this argument, it is warranted to argue that human beings are directed towards self satisfaction over societal welfare. Princen argues that individuals in the society need improved ecological systems that will support economical use of resources in the society. However, most individuals do not seem to have a keen interest in the well being of the environment, like abundant soils, water, or even means of food production. On the other hand, individuals believe in the growth of economic systems that would allow them have a productive and sensible life in the society. In any case, individuals are more concerned with their lives in the society, and how they are going to gain economically. In as much, humans are more concerned with the economical, Princen (pp.76) argues that destruction of the sources of income would reduce the society to an unproductive place. In this cont ext, therefore, Princen presents a situation that gives individuals an option of either choosing to destroy the sources of production, or maintaining a sustainable society. He continues to argue that obliterating the sources of income would mean that the identity of the society would be destroyed completely. Princen (pp.76) as an adherent of sustainable environment, states that the environment is separate from human beings, and must be managed if it has to be utilized to the maximum. Individuals must attempt to utilize the ecological resources to the fullest, if they have to attain economical sustainability. Human beings cannot be alienated form nature. Their practices determine whether the society will be sustainable or unsustainable. Sustainability should ensure that the environment is reliable ecologically. He continues to argue that the existing economic system depends on continuous production and maintenance of the sources of energy that in turn lead to economically sustainable environments. In his work, Princen (pp.71) indicates that sustainability is a collective effort by all individuals in the society. Sufficiency deals with environmental sustainability. This means that individuals will have to conduct activities in intensities that satisfy them, careful not to over exploit resources. In this context, therefore, sustainability and sufficiency is attainable. Sufficiency works on the grounds that structures must be put in place so that, human beings will not rely on their own perceptions to recognize need for sustainability. Princen (pp.73) continues to argue that by having enough does not necessarily mean that individuals are sacrificing too much. Instead, this is the first step towards a sustainable environment. Individuals must have behavioral instincts that allow them act towards what is suitable and sustainable for the environment. He condemns the fact that most individuals focus much on their economic suitability, not considering the fact that the environment is the source of their economic prosperity. He continues to argue, that spotlight is more inclined to what suits them, as individuals, alienating the society’s welfare. He compares selfish ambitions of personal gain to person that does not consider the future. In as much, that individuals put their economic needs at the peak of their scales of preferences, the future may turn

Attitude and beliefs part 1 and Part 2 Assignment

Attitude and beliefs part 1 and Part 2 - Assignment Example I find these types of quiz to be very helpful as these are the exercises, with which I can spend some quality time for my needs, understand my own preferences and changing needs and help in determining the factors influencing decisions of my career and life. After reading the Canada’s Human Rights Commission and the Ontario Human Rights Commission, I find various issues which were new to me or my knowledge was limited in the same. I was aware of discrimination due to color of skin and sex but I was not very clear about the kind of discrimination by disability or age. I think my group of friends will get benefit of this information. One of my friend is physically challenged and often when he is not served well he simply says ‘its fine, leave it’. I think now I know he can claim over his right to be served and treated equally. I have not witnessed any situation where the Canadian workplace laws were not adhered to the Canadian Human Rights

Martin Luther King jr Essay Example | Topics and Well Written Essays - 2000 words

Martin Luther King jr - Essay Example grew up in a society where there was a lot of segregation but he rose up against the social injustices in various ways that even saw him to be recognized as a Nobel Prize winner in the year 1964. This essay will discuss the major inspirations imparted by Rev. Dr. Martin Luther King Jr. in his career and other activities that aimed at terminating social injustices in the U.S. To start with, Martin Luther King Jr. started reformation towards social justice at early stages in his life, something not very common to many people. Martin Luther King Jr. was born in a family of religious leaders, who advocated for social justice and fairness in the society. As a result, the young Martin Luther King Jr., initially named as Michael King was exposed to social issues that affected American populations. According to the Martin Luther King Jr. Research and Education Institute, the activism of his father against racial discrimination as well as the depression period in the country made Martin Luther King Jr. to be acquainted with the social injustices and economic inequalities in the country (1). Therefore, the nature of the early life of Martin Luther King Jr. made him to develop agitation for fairness to people in the society. What inspires most in this story is that Martin Luther King Jr. did not stop at that but took an initiative against the prevailing injustices . The Martin Luther King Jr. Research and Education Institute points out that following the inspiration from his father as well as other religious leaders, Martin Luther King Jr. took an initiative of being ordained as a church leader and started his political activism by writing letters to editors of national newspapers while still at Morehouse College (1). This is quite inspiring because very few students can take such a bold step at their tender ages as in the case of Martin Luther King Jr. Of more significance, Martin Luther King Jr. was confident to criticize any issue that seemed not right in the

Companies Act Essay Example | Topics and Well Written Essays - 2500 words

Companies Act - Essay Example The Memorandum constitutes the company's charter with the outsiders dealing with the company and usually contains a number of statutory classes. The Articles of Association on the other hand are the regulations governing the internal management of the company. Section 7 of the Companies Act 1985 has given the option to the companies limited by shares to adopt Table A instead of filing separate Articles. It is established law that where there is a conflict between the Memorandum and Articles of Association the Memorandum prevails. Section 14 (1) of the Companies Act 1985 has given the character of a statutory contract for the Memorandum and Articles of Association of a Company. These documents have given rise to a contract between the company and the members of the company and among the members themselves. Thus the right of a company to make the calls on unpaid shares can be enforced by the company by means of the Articles. In the same way by using the Articles the member can enforce the entitlement for voting rights against the company and the pre-emption rights on a sale of his shares against another member can also be enforced through the Articles. This character of the Memorandum and Articles of Association is usually referred to as the Statutory Contract or Section 14 contract. The character of the Memorandum and Articles as a statutory contract wa... provided in the Articles of Association of the company that Eley will be the solicitor of the company to transact all legal business of the company and shall not be removed from the office except for misconduct. Subsequently Eley became the shareholder of the company. When the company started taking advice from another counsel, Eley brought an action for breach of contract under the Articles. His claim was dismissed on the ground that the Articles represent a contract between the members and the company or between the members themselves. It was held, as a solicitor Eley cannot enforce the contract under the Articles and the decision was upheld in the appeal. The position would have been different had Eley brought the action in his capacity as a member. But in the whole case the capacity of Eley was never brought into consideration and no ruling was given in that respect. "The Eley decision is quoted in most legal reference books as authority for the proposition that articles can only give rights to a member in his capacity as a member." Michael Grffiths2 As observed by Lord Cairns LC in this case the Articles represent either a stipulation to the members or it provides instructions to the directors for the conduct of the business of the company. In either of the cases the Articles represent a document to be considered as specifying the contractual relationship between the company and its members and directors and there is no place for an outsider to intervene in the operations of the Articles. 3.0 Enforcement of the Rights by a Non-member of the Company: In the case of Hickman v. Kent or Romney Marsh Sheep-Breeders' Association3 the rights of the members under the Articles of Association were more clearly established. The judge in this case observed 'that no right

Design Essay Example | Topics and Well Written Essays - 1000 words

Design - Essay Example Additionally, many in sales management trust that if one has not been in the channels selling, they cannot possibly scheme an operative sales training program. It is worth noting that while there is some certainty to both of these sentiments, non-selling HR experts can design actual sales training programs. Designing sales training program entails more than inquiring using standard questions about flaws in the sales team. The role of â€Å"internal advisor† will have to be assumed by the HR manager. Furthermore, coordination with the sales management team will be essential to cultivate a relevant and nourishing sales training program. Finally, any training program should present the skills required to be fruitful in a particular job occupation. The difficulty of the sales job, however, can make the skills characterisation more problematic. Accurately and plainly outlining which sales skills should be the attention of the training takes cautious assessment using the steps prese nted here (Chapman 45). Instructional Goals 1. Ensure proper functioning of the sales team. 2. Give a backbone for new sales recruit to know how the sales department functions and their expectations. 3. Encourage proper use of time while in the sales team since time is money. 4. Encourage the adoption of this department in the companies that have not adopted it yet. 5. Assess the skills obtained by the sales representatives. Testing Strategies The primary instructional methods to be used will be lectures. These lectures will compose appropriate videos that mimic a sales situation. The instructors will then provide a method of how to counter such situations when and if they occur. Deliberations between the sales agents will be highly fortified because in a sales job, the exchange of ideas is vibrant. Moreover, questions will be invited to the instructors in areas that the representatives will not have understood. With this, it will go a long way to ensure that the training was unders tood comprehensively hence successful. As a final task, a test will be given to the representatives to gauge their level of understanding. Sample Test: While given a certain situation, the sales representatives participating in this training will be required to give their thought of it. Moreover, how one can circumvent such a situation in the future will be required to be stated. Learning Units of Instructions Modules – The training will occur as a seminar. It will last for eight hours and will be divided into parts for better comprehension by the sales representatives. FIRST SESSION: 1. Identification – 5 minutes a) Each sales representatives will be handed a questionnaire. This questionnaire will capture personal information regarding each representative. b) A game that will ease the participants’ tension will also be played. Objective: questionnaire will capture personal information and the game will pass time to make sure information from all the participant s has been clearly captured. 2. Introduction of the instructors and the modes of teaching to be used – 15 minutes. a) Each instructor will fully introduce themselves and module they are to teach. Objective: To familiarize with the instructors. SECOND SESSION: 3. First lecture commences – One and Half hours. It will encompass a) Definition of sales, goals of sales and roles. b) Know the direction of the sales role. c) Know the focus of the selling, whether direct or

Interpreting Financial Results Essay Example | Topics and Well Written Essays - 750 words - 1

Interpreting Financial Results - Essay Example This means that Apple has maintained enough liquid assets to meet its short-term obligation. However, although Apple did well by maintaining a higher current ratio in 2013 compared to 2012, its current ratio declined in 2014 to 1.08 from 1.68 in 2013, which is a sign of poor performance in 2014 compared to 2013 as far as liquidity position is concerned. However, the Apples current ratio is still within the industrial average, which is a show of good performance compared to its competitors in the industry. Apples also had a favorable quick ratio of more than one in all the last three years. However, it is notable that the after the companys quick ratio had improved from 1.30 in 2012 to 1.64 in 2013, the ratio declined to 1.05, which is an indication of poor performance in 2014 compared to the previous two years. However, the fact that Apples quick ratio is within the industrial average is an indication of good performance in overall. Leverage ratio is another ratio used to gauge the financial health of a company. Leverage ratios are used to determine the amount of debts that the company maintains in its statement of financial position. Accordingly, the more debt a company has, the riskier the company is in case the business became bankrupt and forced into liquidation. Debt-to-equity ratio is one of the leverage ratios used to measure the degree to which a company is financed by debt holders in comparison with its owners. The lower the debt-to-equity ratio, the less riskier the company to invest. From the calculations, it emerged that Apple fiancà ©s much of its operations from shareholders investments compared to debts. The companys debt-to-equity ratios for the three years are below one, which is favorable (2014 = 0.13; 2013 = 0.08; 2012 = ∞). Nevertheless, it also became clear that Apple has been increasingly financing its operations by debt since 2013, which is not a good sign (United

Bertrand Russell Essay Example | Topics and Well Written Essays - 250 words

Bertrand Russell - Essay Example Family is the unit of the society and a happy and contented family is an asset for the nation. I am willing to applaud that individual who has worked for his family all through his life. This is virtuous living, for he lives for a noble cause. Viewpoint of Russell: According to Russell, in such conditions, an individual need not work and such an individual must spend from his earnings, and should not save, as saved money leads to unemployment, and spent money generates employment. My response: This problem arises when philosophers try to become economists and make an attempt to advise the Finance Ministers! Job satisfaction is a psychological virtue, as such earning money and saving with a purpose, are alternative beats of the same heart. Viewpoint of Russell: â€Å"If the ordinary wage-earner worked four hours a day, there would be enough for everybody and no unemployment -- assuming a certain very moderate amount of sensible organization. This idea shocks the well-to-do, because they are convinced that the poor would not know how to use so much leisure.†(p.5) My response: I agree on this issue partially. The important point is how one will spend the remaining 20 hours. One is not expected to sleep for more than 8 hours—that will be inviting idleness. Recreation for the remaining 12 hours of the day on a long term basis is impossibility. I will be bored of such a recreation. For example, suppose an individual likes ice cream. The first cup is fine; the second one is good; the third one is tolerable. The fourth one, that individual will vomit!! As such happiness is not in free time, but spending the time

Networking Fundamentals Essay Example for Free

Networking Fundamentals Essay 1. Unit 1 review questions: a. The functions provided by a network are usually referred to as Network Services. b. A(n) Client Server may also be known as simply an access server. c. True or False: A client/server network is the simplest network model. d. True or False: A common way to share resources on a client/server network is by modifying the file-sharing controls via the computer’s operating system. e. True or False: The oldest and still most frequently used network communications services are print services. 3. Still learning about all these technical terms, so I goggled it come up with the similarities and differences between a peer-to-peer network and a client-server network are peer-to-peer network is inexpensive to set up and are installed where the employee most interacts regularly. Client-Server networks are as big or as little as you need, in some cases it has supported millions of users and ultimately can be really expensive to support and install. It says the concept behind the peer-to-peer networking is to be able to share all your files and use the same printers as cheap as possible. Seems though having a Peer-to-peer network you are exposing yourself, it has no central security or any way to change your settings, that it can’t control what is shared on the network. 4. Describe two hypothetical situations, one in which a peer-to-peer network would be most appropriate and one in which a client-server network would be most appropriate, and explain why the particular network type would be most appropriate for that case. In one of my previous jobs I worked for an eye doctor, the best thing for her when setting up her office is to build a peer-to-peer network. We had a total of 5 people that worked in the office, by doing the peer-to-peer network it is inexpensive and it will get the job done. We don’t need a lot being a small company and we shared the network drive for the patient files and printed to the same printer. For the Client-Server Network, it would be for a company that I work for right now and that is Amazon.com, this building has about 3,000 employees that need to log into a computer to either process a customer order, get the order for the shelves or ship it out. So they will most definitely need a larger server to maintain the largely group of people on one network.

Alcohol Essay Essay Example for Free

Alcohol Essay Essay Alcohol is not only the reason why prohibition took place in the 1920s, but it is also the reason why many persons wake up not remembering their pervious night’s events. It has always been evident that alcohol has an effect on brain function, which in-turn impairs the behavior of a person. Alcohol can be separated into two separate groups: what is expected to happen, and what actually happens. Alcohol is expected to play social lubricant and aphrodisiac. When it comes to being social, alcohol does seem to have a loosening effect on people, however, it is almost the opposite sexually. Alcohol actually acts as more of a suppressant when sex is brought into the picture. It has only be known to be a sort of aphrodisiac because that is the way it is perceived and that is the way in which people choose to perceive it. Given the choice between two women, one holding an alcoholic drink and the other not, a man will more often pick the women with the alcoholic drink due to the fact that alcohol is a precursor to the possibility of having intercourse. It has always been evident that alcohol has an effect on brain function, which in-turn impairs the behavior of a person. Not only has alcohol been linked to multiple physical issues but also mental and emotional. When alcohol is consumed it can create acetaldehyde in the brain to allow a chemical reaction to take place with other elements already in the brain waiting to be activated. Acetaldehyde is present everywhere in the atmosphere and may be produced in the body due to the breakdown of ethanol. Short-term exposure to acetaldehyde results in disturbances such as irritation of the eyes, skin, and respiratory tract. Symptoms long-term intoxication of acetaldehyde seem to be parallel with those of alcoholism. Besides these physical effects, alcohol has been seen as playing a role in multiple sexual outcomes and processes. Even knowing that another person has drunk can influence the way he or she is viewed. And although alcohol is commonly known to be a social lubricant, it can also severely impair judgment and cause a person to carry out an action or become interested in something they otherwise would never explore or even encounter. When studying brain pathology, it is common to conduct postmortem research. This is because when a brain is functioning, it can be very difficult to view more than just images of the brain’s activity level. Studies conducted this way have contributed to our knowledge of the permanent nervous system damage from long-term and reoccurring alcohol intoxication. In terms of temporary effects, the list includes impaired judgment, poor insight, distractibility, cognitive rigidity, and reduced motor skills. Acute alcohol intoxication compared with sobriety effects hand-eye coordination, stability in gait and balance, and speed performance. When viewing a brain in vivo, a MRI is conducted and the images presented give insight as to which parts of the brain are being used while in the scanner. This machine has allowed comparison between a frequent drinker and a sober person. Many problems contracted while alcoholism is taking place can start to recover over extended sobriety, however they are also in danger to further decline with continued drinking. In terms of physical and emotional effects of alcohol, it does seem to play a role in many sexual adventures. This is probably because when a person is consuming alcohol, they are seen as more sensual and are believed to more likely engage in sex. Because of this, it is no surprise that alcohol has been known to serve as an aphrodisiac in situations such as weddings, dates, and fraternity keggers. Nonetheless, alcohol can be separated into two separate groups, what is expected to happen, and what actually happens. This is because drinking men and women are seen as more sexually obtainable and willing to take part in foreplay as well as intercourse than their non-drinking equivalent. However when it comes to what is truly occurring, things are quite different. Alcohol actually decreases both women’s and men’s genital reactions. Male’s penile prominence is actually restrained and their orgasm potential is decreased. Likewise, female’s potential for orgasm is lowered and the blood flow to the vagina is constrained. This means that even though people feel as though the alcohol is enabling them to become more sexual and be aroused easier and more often, it is actually doing the opposite. In spite of this, it is not noticed because of the expectancy. These suggestions were researched through a study of implementing alcohol as well as placebos to men and women and then having them view different images and talk with different people in order to see what would arouse them and what was seen as attractive and sexual. The misrepresentation of a drunk person is often perceived attempting to walk in a straight line and failing while displaying no coordination whatsoever. It should stand to say that if you were to give a drunken person enough time, there is a possibility they will be able to accomplish any task on a normal level. In the present paper, it has been illustrated that the link between health, wellness, sexual endeavors, social interactions, and behavior can all lead back to alcohol in some way. However, even knowing all these facts and the effects alcohol can cause not only mentally, but also physically, people continue to drink, even if only a sip.

The Background Information Of Malaysia Airlines Marketing Essay

The Background Information Of Malaysia Airlines Marketing Essay Malaysian Airlines System Berhad (MAS) is the holding company for Malaysias national airline carrier, one of Asias fastest growing airlines. Through several other subsidiaries, the company manufactures aircraft parts, offers trucking and cargo transportation services, caters food, provides laundry and dry-cleaning services for airlines and other industrial institutions, and oversees a travel agency. Company Chairman Tajudin Ramli owns a significant share in Malaysian Airlines System (MAS), and the Malaysian government retains a strong voice in MAS affairs. In the premium market segment, MAS is under tremendous pressure from full service carriers (FSCs) who are striding ahead with first class products, new and modern aircraft, and fast-expanding routes. On the other hand, in the price driven market segment, MAS is also strongly pushed by low cost carriers (LCCs) with low fares. In a nutshell, MAS must reinvent itself to fend off competition from FSCs and LCCs. MAS aspires to become the Worlds Five Star Value Carrier. MAS believe that they have to reinvent themselves to achieve this vision. C:UsersmicDownloadsmas.jpg 3.0 Situation Analysis 3.1 General Environment Analysis Demographic segment The demographic segment is about the population size, age structure, geographic distribution, ethnic mix and income distribution. Malaysia is a multiracial country and its population comprises of 28.6 million of people. The government aims for increasing the national population to seventy million by the year 2100. There is 63.8 percent of the population lives in urban area while only 36.2 percent of population love in rural area. The passenger load factor (PLF) of an airline, is a measure of how much of an airlines passenger carrying capacity is used. It is passenger-kilometers  flown as a percentage of  available. The PLF of Malaysia is 67.8, 60.7 for Asia, 74.9 for Europe and Middle East, 73.6 for Australia and New Zealand, 72.6 for Africa and South America, 60.6 for Orient and North America. Besides, Malaysia is recently introduce a new policy which with the purpose of making the Malaysia to become the high income nation. This significant policy had show the increase of Malaysian income in the future time. Sociocultural Segment The labor force in Malaysia has been increased from year 2003 to year 2010. It reached a capacity of 11.38 million of people in the year 2010. http://www.indexmundi.com/malaysia/labor_force.html. It is found that the youths who are in between of the age of 15 to 34 basically make up the largest labour force in Malaysia. They are makeup of 42.5% of the total population, roughly 9.75 million of people. http://www.mtuc.org.my/young_workers.htm. It is also found that the women in the workforce have increased. This is due to the reason that a lot of countries have endorsed legislation such as Equal Opportunity for Women in the Workplace Act to protect the women in the workforce. Besides, there are many reasons to explain why the women have increased in the workforce. For example, women are more educated and more skilled. http://www.strategic-human-resource.com/women-in-the-workplace.html. There are various type of airline careers offer in the airline industry, such as pilot, captain, copilot, second officer or flight engineer, flight attendant, flight dispatcher, and meteorologist. Airline industry employs those people with highly diversified skills regardless of the sex. It is proved that the flight attendants like the stewardess or steward symbolize the major job sector in the airline industry. For instance, there are nearly 80000 flight attendants in United States airline industry. http://www.targetwoman.com/articles/airline-careers.html However, it is found that the age discrimination cases have been happened in the United States airlines. According to the pilots required retirement policy such as Age 60 Rule, pilots are forced to retire at age 60. This is because the airline industry believed that the pilots are not able to perform the job well at the age of 60. They believed that the pilots are place the airline company and the passengers in danger if they are permit to fly. http://www.targetwoman.com/articles/airline-careers.html Global Segment Airlines have participated in globalization and consolidation. They link their network through the establishment of alliances and partnerships to expand the access to their customers. For example, the world aviation market is shared between the global alliances such as KLM or North West, Atlantic Excellence alliance, STAR, and British Airways or American Airlines alliance. http://adg.stanford.edu/aa241/intro/airlineindustry.html The airlines industry has targeted some relevant new long term global market in order to expand their services such as Asia Pacific and China, South Asia, Northeast Asia, Southeast Asia, and Oceania (Australasia). It is believed that most of the airlines keep the new global market in Asia Pacific and China. This is due to reason that China has grown promptly and the urbanization of China had caused it became the dynamic aviation markets. The urban population has been increased from 302 million in year 1990 to 622 million in years 2009. It is expected the population will come up to one billion by year 2025. Besides, the domestic passenger traffic is projected to grow on an average rate of 7.9% in China. Boeing, as the Chinas leading provider of passenger airplanes, predicts that about 71% of the demand in China is the single-aisle airplanes with the full deliveries of 3090. http://www.globalintelligence.com/insights-analysis/asia-news-update/asia-news-update-november-19-2010/malaysia- malaysian-airline-eyes-indian-chinese-mar/ http://www.boeing.com/commercial/cmo/china.html Physical Environment Segment The great majority of the airlines have developed their own comprehensive programmed to reduce the environmental footprint and produce a more environmentally product. Based on the research, the members of alliance in the airline industry have enhance the fuel efficiency of the aircraft and create not as much of greenhouse gases like the old aircraft and are quieter. Basically, there are some international industry bodies like IATA (the International Air Transport Association), Association of European Airlines, the Association of Asia Pacific Airlines, the USAs Air Transport and others are fully support the environmental activities. Based on the global perspective, there is fewer than 2 percent of the worlds total carbon dioxide which produce by the airline industry being released. The passenger aircraft nowadays are more environmentally friendly as it is 70 percent more fuel efficient than 40 years ago. For example, Airbus A380 and Boeing 787 Dreamliner are more fuel efficient aircraft. In addition, the noise footprint which produces by the aircraft is naturally 50% more quiet than those aircraft in ten years ago. According to IATA, airlines are planning to improve the fuel efficiency of the aircraft and carbon dioxide emissions in another 25 percent more. It is also plan that in the coming year 2025, the fuel efficiency of the aircraft will be improved in another 30 percent. http://es.oneworld.com/enes/ow/news-and-information/fact-sheets/fact-sheet?objectID=35tempURLParam= http://www.travelgreen.org/industry_landing2.htm?select_industry2_id=33 Technological Segment There are many airlines currently using proprietary check in systems which will convert all its check-counter to the ARINCs MUSE common-use system. City Airport, Logis Travel (CALT) can make better use of its available counter space because it will help to provide a convenient in town check in. The improvement of the check in counters at CALT is economically feasible. In addition, many of the airlines involved already have experience with ARINCs MUSE technology at Incheon and Gimpo. They will be able to make the transition at CALT with little extra cost. http://www.arinc.com/news/2010/10-07-10-vmuse-seoul.html Besides, technology also can be used to enhance customer relations. It will help to create convenience for consumers. The industry can offer travelers a web interface customized to a specific type of travel. The web interface can direct the customer to services with the desire benefits but cost a little more. Other than that, the automated check in machines is available in some airlines. Travelers can swipe a credit card through the automated check in machines as identification and print out their tickets instead of checking in with airport staff. The new technology also helps airlines to track lost luggage. There are Radio Frequency Identification (RFID) systems which will help to enhance aircraft unit loading devices and help boost security. http://gulfnews.com/business/aviation/new-technology-helps-airlines-track-lost-luggage-1.703356 Economic Segment A low cost airline generally has many features that differentiate it from the traditional carriers. These features include ticketless travel, online ticket sales, no international offices, no frequent flyer points, no free food and beverages, no in-flight magazines, no club lounges and use of secondary city airports. In the early economic regulation of airlines, the government is concerned more on their participation in the airmail system. The Air Mail Act of 1925 allowed the U.S. government to pay airlines for carrying the mails. http://www.centennialofflight.gov/essay/Government_Role/Econ_Reg/POL16.htm Besides that, Air Asia was re-launched in Malaysia as a low fare and low cost domestic airline. Air Asia is promoting low fare of Indonesia Malaysia trip which will help it to open the Indonesia market. It will help Air Asia to rise up the economic growth. Air Asia also provides its services between Singapore and Bangkok by introducing a 2nd daily flight to its existing schedule. Air Asia is offering its guests promotional fares to/from Singapore-Bangkok which is much lower than the lowest fare SGD$56 offered by full service carrier. It will help Air Asia to open the Singapore market. Political / Legal Segment Airlines political action committee is a huge donor when compared it with those big companies in other industries. For example, Singapore Airline is currently facing or might face political strategies in near future. SIA could face problems of entering the new markets like China and increase market share in existing network. It is because many airlines are still government owned and much of the trade in aviation services is still controlled by governments. Besides that, Thai Air Asia is a joint venture which is established by Air Asia with the Shin Corp. Shin Corp is owned by the family of Thailands Prime Minister, Thaksin Shinawatra. There are about 900 million baht will be invested in Thai Air Asia over a five-year period. Shin Corp oversees the finance and administration of Thai Air Asia while Air Asia shoulders the responsibility for marketing and operations. Shin Corp has financial strength which will help to support Air Asia to grow. Therefore, Air Asia with its politically pow erful may well grow up to bite. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() 3.2 Porters Five Forces Analysis Threat of new entrants As justify form the environment, any new company or organization to entering this airline industry is not easy due to the several kinds of entry barriers may discourage competitors from entering a market. The level of barriers to entry depends on the customer loyalty. For example, customers from Malaysia Airlines who is significant in brand loyalty will result the high switching costs towards other airline company. Exception for the price sensitive customers, they may prefer cheaper price flight tickets. Besides, capital requirements for a new company to start up the airline business are huge. New entrant or infant company has to spend a large capital to compete with existing airlines due to the fail of participate in economies of scale. The cost of setting up of offices, buying or leasing aircraft, hiring pilots and others staffs like air stewardess is a fix cost which create a high barrier for the new entrants. Infant firm or industry require a long time period to significant their products or services differentiation, such as Full Service Carriers (FSC) in Malaysia Airline. Through government policy, governments can also control new firm to participant in airline industry. Government high level of protection towards the major airline may result many new firm unable to meet the requirements and regulations and enter the industry. Thus, threat of entry towards the airline industry is high. Bargaining power of suppliers Power of suppliers is important as it will directly affect the industry. In airline industry, the power of supplier is moderate result from there are only two major supplier which are Airbus and Boeing so most of the firm like Malaysia Airline (MAS), Singapore Airline (SIA) and others need to buy the aircrafts from them. The satisfactory substitute products are low make the larger of power in suppliers. In addition, industry firms are not a significant customer for supplier group. The suppliers good is important to the MAS in order to obtain a success in market place. Power of buyers Buyers are one of the factors which will impact to industry. Nowadays, price sensitive customers are increase directly. On the other hand, number of customers who is concern the services differentiation is rise and result low cost oriented and full service carrier oriented. Customers purchase the only small portion of the industrys output and do not large participate in the company annual sales. Besides, buyer or customers will obtain a high switching cost in terms of loyalty result from the MAS superior services performance. Thus, the bargaining power of buyers low to Malaysia Airline. Threat of substitute Threat of substitute is substitute is product or service which can replace the original products or service. Not only the others airlines, customers also can choose others transportation system such as train, bus and ferries but air travel is more convenient and faster compare with other transportation. Businesses which require a faster and safe journey may choose airline cargo as their transportation. Intensity rivalry among competitors In this case, the threat of rivalry is high to the Malaysia Airline. This is because various large equally balanced competitors such as Air Asia, Tiger Airway, Singapore Airline and etc are provide almost the similar services. As a result, high rivalry to the MAS because more firms must compete with same customers and resources. Besides, lack of differentiation product is difficult to compete with other firm. Malaysia Airlines (MAS) have successfully differentiated their product as full services carrier and have less rivalry. Rivalry in slow industry growth becomes more intense as firms battle to increase their market shares. The main competitors of MAS are Asian carrier like Singapore Airlines. So MAS intends to reassess the effectiveness of its route network both international and domestic. This involves reviewing the viability of the existing fare structure and routes and the realigning of its aircraft capacity to markets that offer the greatest opportunities. Home http://www.hicbusiness.org/biz2003proceedings (journal) http://en.wikipedia.org/wiki/Malaysia_Airlines 3.4 SWOT analysis based on stakeholder groups Capital market stakeholders Strengths Based on the market stakeholders, MAS have diversified their revenues stream to avoid uncertainty. It generates revenues from various areas, for example which is deal with freighter flights and aircraft cargo hold (Scribd, n.d.). Moreover, MAS had diversified into related industries such aircraft ground handling, aircraft leasing, aviation engineering, air catering and tour operations. This can lead to MAS to maintain a consistent growth and give a competitive edge. Next, MAS had improving in yield which can be defined as the revenue per revenue passenger kilometer (RRPK). There are two significant projects which are the Route Profitability Project (RPP) and the Revenue Enhancement Project (REP) had been implemented by MAS in order to increase their revenue (Datamonitor, 2008). Regardless of minor decrease in load factors, the yield had more improvement as compared to the compensated for the decreases of load factor. This had shown that the Revenue per Available Seat Kilometer (RASK) has also increased by 14 per cent (Datamonitor, 2008). As a result, there is an evidence shown that a strong increase in the profit and the efficiency of MAS. Weaknesses Besides, MAS was reporting negative cash flow from the operations in their company over the past couple of years. In 2005, the negative cash flow of MAS was about $ 157.2 million (Datamonitor, 2008). However, in the fiscal year of 2006, MAS had reported net cash outflows of estimated $ 41.6 million from their operating activities (Datamonitor, 2008). This affect MAS financial health as the cash flow continuous is negative. The negative cash flow will also tightened the cash resources and limit the liquidity of cash for working capital needs. While many businesses were go through many losses and difficulties in the related industries, MAS still using a huge amount of capital to run its business effectively for providing an excellence services for their customer (Scribd, n.d.). Consequently, the risk that incurred by MAS in the future is very high and the possibility for MAS to having a loss will be increase. Product market stakeholders Weaknesses Even though MAS had its humble beginning in the golden age of travel but this airline will still having some weaknesses in their business. MAS as a 5 star international airline needed higher cost for the maintenance and convenience (Scribd, n.d.). Therefore, customers purchase will be affected due to the effect in the real cost of airline tickets. This can lead to MAS only focus on the market with high income. However, there is not many people can effort to pay for the cost for flying to other country because of this higher price in airline tickets. Opportunities MAS had the chances to introduce a new concept of flying with MAS due to the customers different needs and desires in the term of buying (Scribd, n.d.). The different needs and desires of customers are because of the several factors such as demographic, geographic and psychographic factor. Thus, customers are human beings which can be easily to have a change in their life. For example, MAS had introduce hot meal boxes which offer several favorites such as nasi lemak and nasi goreng kampong to respond the preferences of customer while they are continuing to optimize the aircraft utilization in line (Scribd, n.d.). Furthermore, MAS had been approved to launch Firefly which was a new low-cost community in the March of 2007 (Datamonitor, 2008). MAS as a parent airline for Firefly allowed Firefly to take over its B737-411s to serve more primarily secondary airports in the country and also within the Indonesia-Malaysia-Thailand Growth Triangle (Emmanuel, 2010). Thus, MAS can regain their market share which had lost in the recent years on local and regional routes as compared to its low-cost competitors like Air Asia. This is a chance for MAS to look at returning to a path of growth. Also, MAS has a very strong existence in the Asia. It can cover many regional destinations and various destinations in the country like China, Japan, India and the Middle East where there are higher in demand for air travel (Datamonitor, 2008). The increased in the demand for air travel will drive MAS to emerging in the Asian country like China and India (Datamonitor, 2008). Therefore, the revenues earn by MAS from the Asian region will increased. Threats There are some negative elements from the outside of the organization which will affect MAS in the aviation industry. Jet fuel is an important portion of the operating expenditure of all airlines. The increasing in the price of jet fuel will affect the bottom lines of most of the airlines in the world. MAS are also included due to the sharply increased in the price of jet fuel (Datamonitor, 2008). As a result, the margins of MAS will come under pressure. Organizational market stakeholders Strengths MAS have provided several strengths based on the organizational market stakeholders that reflect companys competencies and capabilities of their core business in the aviation industry. MAS have established a strong brand image which is being highly recognized in the local market and the international market (Miller, 2010). In order to build a strong brand image, MAS had provides excellence services to all of their customers around the globe. With the excellence services provided by MAS, it had won the Staff Service Excellence for Asia award. In the year of 2010, MAS was known as the winner of the Worlds Best Economy Class Award at the 2010 World Airline Awards (Miller, 2010). In addition, MAS have a strong and better designed in their organizational structure. Their management team is talented and plays the significant responsibility in planning and controlling their action in the service system in order to carry out the excellence brand experience (Scribd, n.d.). Management teams of MAS always have their own strategy to overcome the difficulties and losses. Besides, they also can make sure that they have the ability to improve their service quality. Weaknesses The poor management and inefficiency of the management team and network are the weakness to the MAS organizational market stakeholders. Some employees tend to read from the newspapers, media and rumors from their friends when MAS had incurred billions of losses in 2005 (Lian, 2010). The staff of MAS were discussed the issue in the closed room. It is not a healthy environment for MAS because the level of trust and confident between the management and employees are very low. Opportunities Moreover, technology developments had led the MAS Company to effectively manage their knowledge in management. As a result, MAS employees will gain rapid learning and greater intelligence that will lead to the generation and sustenance of competitive advantage (Foon Eurn, 2009). Besides, the advancement in technology can replace several inadequate legacy accounting system and thus it help MAS to enhance their quality and relevance information for management in making decision and important reduction in manpower (Foon Eurn, 2009).

The Maturation of Bayard in Faulkner’s The Unvanquished Essay -- Faulk

The Maturation of Bayard in Faulkner’s The Unvanquished William Faulkner tells his novel The Unvanquished through the eyes and ears of Bayard, the son of Confederate Colonel John Sartoris. The author’s use of a young boy during such a turbulent time in American history allows him to relate events from a unique perspective. Bayard holds dual functions within the novel, as both a character and a narrator. The character of Bayard matures into a young adult within the work, while narrator Bayard relays the events of the story many years later. Several details within the work clue the reader to Bayard’s actual maturity. Diction from the opening chapter provides immediate clues. Although only twelve, the descriptions of Bayard’s mock-battlefield contain vocabulary far beyond his years (recalcitrance, topography, recapitulant) (p. 3-4), and Bayard admits his earlier shortcoming with words: â€Å"I was just twelve then; I didn’t know triumph; I didn’t even know the word† (p. 5). If the young boy did not know triumph, he most likely had not learned multi-syllabic words with etymological roo...

The Lasting Effect of Sin and Guilt on Hester and Dimmesdale Essays

Without an honorable reputation a person is not worthy of respect from others in their society. In Nathaniel Hawthorne’s novel, The Scarlet Letter, the struggle to shake off the past is an underlying theme throughout the novel. Characters in this novel go through their lives struggling with trying to cope with the guilt and shame associated with actions that lost them their honorable reputation. Particularly, Hawthorne shows the lasting effect that sin and guilt has on two of the main characters in the book: Hester Prynne and Reverend Dimmesdale. Hester Prynne's guilt is the result of her committing adultery, which has a significant effect on her life. Hester is publicly seen with the scarlet letter when she first emerges out of the cold dark prison. "It had the effect of a spell, taking her out of the ordinary relations with humanity and enclosing her in a sphere by herself" (49). The spell that is mentioned is the scarlet letter, "so fantastically embroidered and illuminated upon her bosom" (49). The scarlet letter is what isolates her from everyone else because it symbolizes sin. Hester is in her very own sphere, where her sin affects her livelihood and has completely cut her off from the world. Her entrance into the sphere marks the beginning of her guilt and it occurs when she is in the prison after her first exposure to the crowd. The prison marks the beginning of a new life for Hester, a life full of guilt and seclusion. Her problem is that her shame is slowly surfacing while she faces the crowd realizing that she has been stripped of all her pride and everything that was important to her in the past. The lasting effect of Hester's sin is the shame that she now embodies due to her committing adultery. The shame that is ass... ...is the guilt, which they are left with in the end. On the fateful day where the two committed adultery, they had no idea that this mistake would turn out to be like an ominous black cloud that they would never be able to escape from. When they chose to have Pearl, they unknowingly signed a contract that said they would have to suffer with their guilty conscience as a consequence for having Pearl. At the time, they did not think that they would feel much guilt, but when the word got out that Hester had a baby, everything changed. The mistake had been made and they would now be forced to live with it whether they liked it or not. In the end, Hester and Dimmesdale both sacrifice their peaceful lives to live with the guilt of giving birth to a child who should have never been born. Works Cited Hawthorne, Nathaniel. The Scarlet Letter. New York: Bantam, 1986.

Lord of the Flies: Fear of the Unknown Essay example -- William Goldin

A distressing emotion aroused by impending evil and pain, whether the threat is real or imagined is described as fear. Fear is what William Golding’s novel Lord of the Flies encompasses. By taking three major examples from the novel, fear will be considered on different levels: Simon’s having no instance of fear, Ralph’s fear of isolation on the island, and Jack’s fear of being powerless. Fear can make people behave in ways that are foreign to them, whether their fear is real or imagined. In response to fear, people may act defensively by attacking, fear can either stop one from doing something, or it can make one behave in an irrational erratic manner. On contrary from all the other boys on the island Simon, a Christ like figure in the novel, did not fear the ‘beastie’ or the unknown. â€Å"Maybe there is a beast....maybe it's only us† Simon explained. (p. 97) The fear of the unknown in the novel contributes to the boys’ terror of the beast, the beast is an imaginary figure which lays in all of the boys’ minds and haunts them. Golding uses the beast as a symbol of the evil that exists in every creature. "You knew, didn't you? I'm part of you? Close, close close! I'm the reason why it's no go? Why things are the way they are?" The sow head announced to Simon to be the â€Å"lord of the flies†. The â€Å"lord of the flies† is a figure of the devil, and brings out all the evil and fear in people. It wants you to fear it, but if you don’t believe in the â€Å"lord of the flies† nothing can happen to you. Therefore Simon didn’t fall into the trap, but the beast killed him, meaning the other boys on the island did. Simon discovered that the beast is in fact just a dead parachute man before he died and ran down to tell the boys about his finding. When Sim... ...t. By physically punishing the boys, they will fear Jack, so they will obey him "We’ve got to have rules and obey them" (P.47). In closing, fear can make people act in ways that are unfamiliar to them, whether their fear is valid or imaginary. In reply to fear, people may act defensively by being violent, fear can either stop one from doing something, or it can make one behave in an absurd unpredictable behaviour. As revealed, fear is demonstrated in the â€Å"Lord of the Flies† in three major ways: Simon’s lack of fear, Ralph’s fear of being isolated, and Jacks vast fear of being over powered by Ralph. Evil and fear is brought to the island by the boys themselves believed Golding. The world will essentially always have the same problem until every human being on the earth is unblemished, until there is no more evil or fear in the world. Obviously fear isn’t over rated.

Mind and Body

Throughout our class discussion and reading we have learned much about philosophical theories and the many contradicting views people have against them. The mind and body problem has been in existence for centuries. Philosophers from all times have contemplated this problem; two of which are Rene Descartes and John Searle. The problem is how the body and mind interact with each other if they are separate. The mind and body are said to be two different entities that have different characteristics.At present we don't normally take this view seriously, we still tend to believe that we cannot be what we are if we are simply cells, tissues, organs. Many have argued that each holds its own properties and can be without the other. The mind and body are distinguishable in their properties but are derived from one another. The mind and body are codependent on each other and need one another in making decisions. The mind requires the body to learn and experience in order to make accurate judgm ents, while the body requires the mind to make its decisions for it. Without one or the other, they would not be able to perform.We have a conception of at least two different kinds of properties that exist in the world, mental and physical. Mental in which is pain, desire, belief, kindness and physical which is hydrogen, pencils, mass, size and location. I believe the physical category would not exist if it was not for the mental category, in which is directly correlated with the mind and body, one cannot exist if it was not for the other. Parallelism says that there is no connection between any mental phenomena and any physical phenomena. The mind and the body coexist together and thrive on the other by using the others traits.Many argue that a human’s death is not death until the brain or mind has stopped. Once the brain is stopped there is no function to control the body and cannot be revived. By that same statement, some argue that the same body that ends with the minds death does not begin until the brain is functioning or until the mind is able to make decisions. A newborn has a mind that is capable of making decisions, it does not know how to implement the decisions. It is through experience and time that the mind learns. The mind learns from the body, through the experiences that the body has.From touch to taste to sound, every experience is a new experience to a new mind. A newborn does not know what is around it nor does it know the sounds and smells that surround the hospital. The newborns mind uses the body to determine and make interpretations as to what the surroundings are. In that aspect the mind is dependent on the body. It needs the body to experience. The mind cannot feel a desk or smell a flower. It needs the body to relate those findings so that later it can make a judgment or decision on prior knowledge. The mind later can use its prior experiences and knowledge to make decisions that are relevant for that time.A quick example of how the mind and body are dependent is in the new technological revolution. A. I. or artificial intelligence is a computer that learns on its own. A. I. is able to experience and learn. The computer learns from using its senses, may they be wheels not legs, or sensors rather than eyes, to teach it self. For example, a computer could hit an object that is obstructing its path. Since the computer, like a mind, learns through its experiences by using the body it now knows that when there is an obstacle in its path to go around the object and not through it.With the mind being dependant on the body one could argue that without the body the mind would cease to exist. This is true but it is also true for the body not existing without the mind. It uses the body to make decisions almost like a puppet. If the mind feels the body needs food it makes the decision to have the body walk from point A to point B and eat an apple. The body however needs the mind to make those decisions. How would t he body know to eat if it was hungry or drink when thirsty? It would not. It would die of dehydration. The body depends on the mind to make decisions.It only relates the experiences to the mind so that the mind can make conscience choices that will help both the mind and body to coexist. It is in this aspect the mind and body are codependent. If one day I was given a choice to choose between keeping a healthy mind, or a healthy body I would chose keeping a healthy mind. The brain is where all bodily sensations, emotions, and functions come from. I would rather have my consciousness (mind) than just a lump of matter (body) running around. If you exchange your brain with George Bush's brain and do not change the body, what will you feel?You have Bush's mind or Bush's body? Definitely you’ll see you have your own body with George Bush's mind. In my opinion, a mindless person means a nonliving thing. I believe that we see with the mind and feel with mind. Our eyes just receive th e raw facts but we don’t understand it until it reaches our mind through the nervous system. Imagine a toy robot as a nonliving thing because it has no mind. A computer does not have a mind it just uses electricity through a logic circuit to do calculations. In the worse case scenario, imagine someone cut off your head from the neck and you are still living.Which part of you is real? Is it the head or the body? I don’t think a person would care what happens to his or her body because they wouldn’t feel that the body is theirs. You will definitely feel that the head is yourself because it is where your mind is located. And if you separate your brain from it, you will definitely feel that your brain is yourself. A bodiless person can still feel the taste of being able to live, but a mindless person is a toy robot. The body is actually a machine that is attached to the mind and works according to your command.The mind and body problem can be observed in many situat ions, for example human stress. Stress in the mind connects to stress in the body. Stress has an impact on the body because it is the mind that regulates the activity of hormones in all organs, and other chemical processes. Similarly, the mind (brain) is the control center of the nervous system, which also regulates the activity of the organs (can shut down digestion, cramp muscles, etc). When the mind is healthy, it will keep the body healthy by â€Å"telling it† not to be stressed, just what you are asking.Yes, it is possible to cure yourself just by having the right mind processes. Two people in the same stressful external condition or with the same illness can have two drastically different results because of having different minds. The body can be more powerful than the mind if you allow it to be that is if you don't discipline the body and â€Å"let it loose†. Otherwise, it is the mind and your spirit that are meant to be the true masters of your physical existen ce. Stress is a powerful factor, many individuals do not give it enough credit.In past times, people needed to be kept calm in times of illness, in more recent days people work through illnesses. When the mind is sick the body becomes sick. People experience, for instance, elevated heart rate and blood pressure. People can learn to try to counter these bodily forces, but high-pressure jobs do not have high heart-related illness and fatality rates for no reason. The brain controls it all, but it cannot heal everything. When we constantly endure stress and the effects take a toll on dimensions of the heart. It is like doing too many uppers like caffeine or speed, it just shortens your life and ages you.It takes away from the elasticity and resilience of the body's ability to cope with the stresses or hardships it endures. The mind can do what it can, but we also have to exercise and eat healthy to keep our bodies in prime condition. In our non stop lifestyles some often do not take th e time to treat their bodies correctly. We do not always have the time to go have a picnic and a day of no stress, there's always something that has to be dealt with in the near future that makes it harder to find real peace and to let our bodies slow down.For example, taking the time to smell roses or listen to a cat's purr, which actually decreases our heart rates and lowers blood pressure. The mind hears what the body says, so it knows when we are in pain. The sickness of the mind can create physical ailments because everything is affected by the mind and its ability to rule the vast network of the human body. Alternative medicines believe in using the mind or foods to heal the body, and see the foods we eat and the ways we think and cope with stress as having direct relation to many of the illnesses of the body.Everything is connected, for every action there is a reaction, and so it is with the body, which the brain is in charge of. A stressed individual can utilize relaxation t echniques to ease the stress on the body. For example, drink green tea, eat certain foods, or even just a bath. Easing the stress of the mind is not as easy. Drug addiction is another example where the mind and body problem is exemplified. Drug addiction is a mind problem because the chemical that the addict is addicted to has changed their brain chemistry that makes them need the drug to feel good.It is also a mind problem because addiction is usually caused by some dysfunction or unhappiness in a person's life that causes them to use a chemical to cover it up. It's a body problem because the drug is harming many parts of the addict’s body and may require medical intervention to detoxify. Psychological addiction is the way the drug makes a person feel, if it relaxes an individual then it makes them want more. Physical addiction puts you through a withdrawal phase like heroin and you need more often just to feel normal. One can be addicted to numerous things. Some people are addicted to food to satisfy their emotions.Caffeine is often addictive. Whereas amphetamine is very harmful it does give a person a sense of feeling superior, but it also has severe consequences as destroying your teeth and it can bring on a drug induced psychosis, which is a serious break with reality addiction occurs in two types, physical and psychological. Physical addiction is caused by the brain, the brain produces fewer chemicals or to make up for the extra chemicals, therefore the brain needs the chemicals from the drug to reach the correct balance and the individual becomes out of touch with reality. Psychological addiction is much simpler.The individual simply likes the way a drug makes him/her feel and must have it, therefore becoming addicted. No matter what kind of drug you are dealing with, most of them are going to contain a physical addictive quality, which means that your body is actually going to end up needing the drug. Also, along with the physical addiction, you r mind might become dependant on the drug, which is called a psychological addiction. The mind and body need each other to operate. This explains why people having emotional difficulties can develop physical problems such as weight loss or weight gain.Food, no doubt, greatly impacts the health of our mind and the health of our body. For instance, take an example of a tiger and an elephant. A tiger eats a lot of flesh or unhealthy food and is ferocious. An elephant, on the other hand, is a vegetarian and is generally calm. An elephant will never attack unless it gets attacked. This implies that food sustains the physical body and impacts the state of the mind as well. This further enforces that mind and body are interconnected. Rene Descartes the famous French philosopher and mathematician is whom we owe the first account of the mind/body relationship to.Descartes can be seen as a duelist, someone who believes that the mind and the body are not only separate, but competent of indepen dent existence. What I find most appealing about dualism is the belief in the soul and body, spirit and matter. His most famous words are â€Å"I think, therefore I am†. The dictum â€Å"I think, therefore I am† succinctly reflects Descartes' dualist principle. I am what I am because I am able to think. For him, the physical body and the non-physical mind coexist in the person. Descartes asks us to think of the following situation, I can imagine myself existing without the body.But I can't imagine myself existing without my mind. Therefore, the essence of me is my mind. Descartes has two theories in which he tries to establish his mind-body theory. This first of his theories is the conceivability argument. Through various premises and conclusions, he feels he is able to firmly state that â€Å"we are not just a body†. So how can the Eliminativists argue against this? Second, he states his indivisibility argument, which states, â€Å"the body and mind are two di fferent things†. He uses his properties argument to support his claim with X=Y as his example.With this, Dualist says how can Eliminativists account for these assumptions? â€Å"There is a vast difference between the mind and the body, in that the body is always divisible, while the mind is completely indivisible† (Strathern 67). Although Descartes claimed that the mind and body were totally separate beings, he also found that they were closely intertwined. Descartes concluded that because a body part could be removed without taking away from the mind, the body was a separate being (Cottingham 36). The interdependence of the mind and body was what Descartes considered a human being; the mind and body formed a unit.Descartes found that because you sense things occurring to the body through the mind, then if the body and mind were not intertwined, one would not have any feelings in the body. These â€Å"feelings† in the body are what Descartes called â€Å"confuse d thoughts† (Cottingham 40) because they could not be explained through equations or logical connections. The confirmation for the idea that the mind and body were closely connected was the fact that one can never separate from his body, and can feel and sense things only through his own body. Searle differs from Descartes in that he is not considered a dualist.Searle believes that the mind is caused by the brain and that the mind is merely a feature of the brain. According to Searle, animals have â€Å"conscious mental states such as visual experiences, feelings of pain, sensations of thirst, hunger, cold, and of heat. John Searle argues that the connection is between the mind and the brain and disregards of the action of the body. Plato believed that the mind is separable from the body and continues after the body dies. He said our minds forget everything they â€Å"knew† from when they existed before being connected to our bodies.As we age our minds remember everyth ing they knew from before they were connected to us at birth. This assumes that minds live independently from the body. If we accept this premise, then the choice is clear. When the body and soul are separate, according to Plato, the soul can recognize things even more clearly than before. He also believed that the soul faces judgment soon after death. I believe that when we die our bodies will go back to dust and our souls will go to wherever we will go, according to our choice in this life.The mind and body problem cites two major aspects of the relation between mental and physical theories. For this system it is necessary to include both the mind and the body matter as individual substances. The influence that the mind has over behaviors of the body demonstrates the combination and varieties of functions between the two parts. The dependent mind shares a common independence with thought. On the other hand, the dependent body bonds a mutual dependence with action or behavior. To f urther explain, most modern philosophers have theories of dualism.The state of having two aspects are often opposites in human beings. One reason being, the mind and the brain share unique qualities that influence the behavior of the body; yet human beings are build up of two independent parts, the body and the mind/soul. The reasoning is that the mind and body are separate components that build up human beings. Therefore, the commonness between mind and body create the necessary qualities the mind and body need in order to function and accomplish each of their own separate responsibilities. The mind and body differ in makeup and characteristics but need one another to exist.Without the mind our body cannot fulfill its purposes and without the body our mind is left useless. The mind needs the body to learn, experience, and to gain knowledge so that it may make conscious assessments. The body also thrives on the mind. It needs the mind to make its decisions for it. It needs for the m ind to know as much as possible so that the choices that it makes will affect the body in a positive way. The human body is healthy only when both the mind and the body are healthy. The mind and body appear to be different by their characteristics but one without the other would cease to exist.